Summer Project - Coursework Planning
Summer project tasks
Complete the following tasks on a blogpost on your coursework blog called 'Summer Project: coursework planning':
1) Research: TikTok videos
You need to write a 150-word close-textual analysis of SIX TikTok videos that will inform your production work. The TikTok videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).
TikTok videos
TikTok Video 1: Narrative
How is narrative used in the TikTok video and what impact does this have on the audience? Can you apply any narrative theories to the story in the TikTok video?
Bella in NYC Fashion Video Showcase | TikTok
TikTok Video 1: Narrative
How is narrative used in the TikTok video and what impact does this have on the audience? Can you apply any narrative theories to the story in the TikTok video?
Bella in NYC Fashion Video Showcase | TikTok
In this TikTok, the use of narrative is used to showcase the main character (Propp's character theory) going around New York and having fun. She has used a fisheye lens to create a cool visual effect as if you're in a fish bowl. The use of the fast paced and fun editing creates a sense of urgency, hinting at the busy New Yorker lifestyle.
TikTok Video 2: Camerawork (shots, angles, movement)
Look for particular camera shots and movement - remember that movement is a critical convention of most music videos and performances and camerawork can contribute to this.
A Cinematic Travel Experience in Barcelona | TikTok
TikTok Video 2: Camerawork (shots, angles, movement)
Look for particular camera shots and movement - remember that movement is a critical convention of most music videos and performances and camerawork can contribute to this.
A Cinematic Travel Experience in Barcelona | TikTok
In this TikTok, cinematography is used through the various camera angles and movements. There is lots of dolly shots of the surroundings. The cinematic appeal of this video is created through the smooth transitions between shots of Barcelona, such as in the beginning there is a birds eye view directly down at the city but then it cuts to a worms eye view facing up at the sky of the city.
TikTok Video 3: Mise-en-scene
What do you notice about the use of mise-en-scene to create meanings for the audience? Use CLAMPS to help you here and think in particular about how mise-en-scene is used to communicate the genre of music and the personality or brand identity of the band/artist.
TikTok Video 3: Mise-en-scene
What do you notice about the use of mise-en-scene to create meanings for the audience? Use CLAMPS to help you here and think in particular about how mise-en-scene is used to communicate the genre of music and the personality or brand identity of the band/artist.
In this TikTok, mise-en-scene is used through a prop. The prop is the piece of paper giving out details about the special event that is happening, which in this case The Spectaculars are doing a meetup. Their clothing somewhat matches the music as they're in a mix of streetwear and casual while the music is quite upbeat and fast.
TikTok Video 4: Editing
For editing, analyse pace, transitions, the number of shots and juxtaposition. How does the video create pace and excitement - or does it create a different effect for the audience?
In this TikTok, a lot of editing is used to create a big visual effect. They have used lots of masking and colouring to promote Artemas' music and songs. This video is very visually appealing and matches the music style as its quite grunge underground in my opinion. This is probably my favourite video of them all and it creates a big sense of excitement through all the editing and music and its quite straight forward what it is actually promoting.
TikTok Video 5: Music Video Conventions
Think back to our Introduction to Music Video and our work on Andrew Goodwin's theory on music video conventions as part of the Ghost Town CSP. How many key conventions of music video can you find in your fifth TikTok example?
In this TikTok, music videos conventions are used through the storyline of the video. Billie Eilish is seen stuck between cars and crashing out perhaps about an ex lover as the title of the song "let me go" connote ideas of relationships or someone being clingy and not letting go of her. The audience could therefore create a sense of identity with the music video (Blumler and Katz personal relationships) and therefore become a fan of Billie Eilish and continue to watch her other music videos and content she creates.
TikTok 6: Visual effects, intertextuality or product placement
Choose a TikTok video that has interesting visual effects or intertextuality and analyse the effect this creates and how it is constructed. Alternatively, you could look at product placement here and see how a band or artist has incorporated a brand or product into their video.
In this TikTok, the use of product placement is used. This is shown at the beginning of the video where she has cosmetics deliberately placed on the bathroom counter that directly face the camera and show branding. This could be because she has a deal with them or they have sponsored her to promote their product in her music video for a sum of money so that the brand gets more customers. Fans of Billie Eilish will want to buy those products as it seems as if she uses them too so they'll want to follow her footsteps and buy them too which shows Blumler + Katz - personal relationships.
You can start adding TikTok links to this shared document that should help with research and, of course, or you are free to select videos of your choice. You may wish to write more about one video than another but as long as you have 800+ words of TikTok video research in total you will be fine. Feel free to use bullet points if this is helpful.
3) Statement of Intent
Write the first draft for your genuine 500-word Statement of Intent. This will be submitted to the exam board alongside your media products and is worth 10 marks of the overall 60 marks available.
You can start adding TikTok links to this shared document that should help with research and, of course, or you are free to select videos of your choice. You may wish to write more about one video than another but as long as you have 800+ words of TikTok video research in total you will be fine. Feel free to use bullet points if this is helpful.
2) Planning: THREE TikTok video treatments
A treatment is like a script for a TikTok video - it tells the band or artist exactly what will happen in the video and the kind of style or effect the video will have. You'll need choose what songs you are going to use at this point - remember, you can use an existing artist's work but it needs to be appropriate for the brief.
A treatment is like a script for a TikTok video - it tells the band or artist exactly what will happen in the video and the kind of style or effect the video will have. You'll need choose what songs you are going to use at this point - remember, you can use an existing artist's work but it needs to be appropriate for the brief.
For this aspect of your summer project, write a basic treatment that gives your reader a good idea of what each of your three TikTok video will look like. The most important thing is to keep in mind the brief - the TikTok video can feature any of the following:
- interviews/AMAs with band members
- content created by band members
- performances, live shows or personal appearances
- band members taking on a TikTok challenge
- the band interacting with fans • fan-made content
- merchandise or promotion of the band’s music
- any other content or combination of content you think would be appealing to the audience and promote the band effectively.
Start each of your THREE treatments with the following key details:
1) Artist/band and song(s) you will use for video.
2) Original name for artist/band you have created - MUST be completely original
For example, Ed Sheeran - Shape of You is the artist and song you plan to use but your original name for your artist will be John Smith - Shape of You.
VIDEO 1
VIDEO 1
For my first video I will:
- use the song by Isabel Larosa - Home.
My Original name: The Roses comes from Isabel Larosas surname because in English that’s what it would somewhat be
-This video will be in the same style as TikTok 4 which is shown in my planning
-Promoting music will be the key idea of my tiktok
VIDEO 2
For my second tiktok the song will be Isabel Larosa - Help
For my second tiktok the song will be Isabel Larosa - Help
This video will have Snippets of music video and promoting it to create engagement and a bigger audience viewing my bands content
VIDEO 3
For my third tiktok the song I will use will be Isabel Larosa - Older
-This video will be a Q&A Video and introducing the band which will show a realism aspect through the use of bloopers and funny moments in the video.
The end will say to watch the rest of the video on YouTube which will increase engagement rates on other platforms which will also increase my audience and the people watching my bands Tiktoks
3) Statement of Intent
Write the first draft for your genuine 500-word Statement of Intent. This will be submitted to the exam board alongside your media products and is worth 10 marks of the overall 60 marks available.
It should explain:
- the ways in which you will apply knowledge and understanding of media language and media representation to your products
- how your products will target the intended audience
- the industry context they are created for
- how you will exploit the opportunities for digital convergence between the products
We also strongly recommend you look at our Statement of Intent questions to consider document too (you'll need to log in with your Greenford Google account to read this).
This is just your first draft of the statement so try and keep it under 500 words if you can. That will leave a bit of room to add later when you do your next draft.
My coursework is going to focus on my bands (The Roses) promotion through both TikToks and billboard posters. This will encourage both social media and online attention from those who are very digitally engaged, while also gaining in person attraction through billboard posters, which will allow in broadening audiences and engagement.
I have chosen the artist Isabel Larosa and her 3 tracks "Home" "Help" and "Older" which are all in the Alt-Pop genre. These songs all have a cinematic feel to them and are emotionally rich, which makes them ideal in promoting my band as they all explore themes such as identity, mental health and coming of age, which fits my target audience of 16-25 year olds. The introspective lyrics add depth and visual storytelling, perfect for gen z audiences.
For my first TikTok, with the song "Home" I am planning to create a hyper-edited and alt-pop promotional video of The Roses upcoming album. This will be done through the inspiration of Andy Warhol's work and adding my own twist to it through gothic, ethereal visuals as I think the genre of the music will fit perfectly with the type of video I want to make. The use of fast paced editing and the desaturated colourful style in this video will create a sense of hyper-realism and create a sense of identity between the viewer and songs listed in the promotion as the viewers can relate to them.
For my next TikTok, I'm going to use the song "Help" to promote The Roses new music video coming out. It is going to include snippets and scenes to create a dramatic effect on the viewer and create enigma for the viewer as those snippets will hook the viewer and make them want to stay in touch with the band and watch their music video when it comes out, perhaps creating personal identity (Blumler+Katz) through the relatable lyrics.
Finally for my third TikTok, I am going to do a bloopers version of a Q&A video of the band introducing themselves. The band will be framed as authentic and artistic while representing those coming of age. The questions may include things like, "How old are you and where did you grow up" "Why did you decide to become a band" "What's your favourite music video you've filmed" to which short clip is shown after as an example. The video will then finish off with the band telling the viewers to watch 'the rest of the video' on YouTube.
4) Ignite presentation
Prepare a 5-minute, 20-slide presentation using the Ignite format in which you present your coursework project. In effect, this is your statement of intent in presentation format. You must cover:
Your Ignite presentation will be marked out of 30 on the following criteria (each worth a possible 5 marks):
1) Research (through the presentation AND your blog - make sure it is posted before you present)
2) Coursework concept
3) Language: terminology and theory
4) Representations / social and cultural contexts
5) Audience and Industry / digital convergence
6) Presentation delivery
Prepare a 5-minute, 20-slide presentation using the Ignite format in which you present your coursework project. In effect, this is your statement of intent in presentation format. You must cover:
- Your TikTok videos and billboard posters concept: your new original artist, genre, song and TikTok video treatments. Then, your print brief: documentary title, artists / bands featured, eras covered, etc.
- Media language: how you will use TikTok video conventions and billboard advertising conventions - e.g. camerawork, editing and mise-en-scene to create meanings for your audience.
- Media representations: how you will use or subvert stereotypes in your TikTok video and music documentary adverts; applications of representation theory; social and cultural contexts - how your coursework will reflect contemporary media culture and society.
- Media audiences: your target audience demographics and psychographics; audience pleasures - why they would enjoy your TikTok video and magazine; audience theory if relevant.
- Media industries and digital convergence: the potential record company that would promote your band or artist; the streaming service for your music documentary; the brand identity for your artist; how fans would engage with your products etc.
Your Ignite presentation will be marked out of 30 on the following criteria (each worth a possible 5 marks):
1) Research (through the presentation AND your blog - make sure it is posted before you present)
2) Coursework concept
3) Language: terminology and theory
4) Representations / social and cultural contexts
5) Audience and Industry / digital convergence
6) Presentation delivery
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